sponsoo_blog

Sport Sponsorship News - presented by Sponsoo

Author: Hoi-kei Hang

What Baby Rabbits have to do with New Work

When our founder Andreas Kitzing recently published a LinkedIn article about “Taking Parental Leave as a Startup CEO”, we all were positively surprised by the sheer volume of responses. Apparently, it’s still really unusual that people in leadership positions take parental leave, especially if they’re men. We used this occasion

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Everything you need to know about the new NIL rule that allows NCAA athletes to accept sponsorships

NCAA college athletes are now legally allowed to receive payments for their NIL deals (name, image and likeness) receiving compensation for their sponsorships, which they’ve long been barred from.

Twitch taking over Live Sports Streaming

How the streaming platform is reshaping the way we watch live sports Initially founded by Justin Kan, twitch was created as a streaming platform, who made its name on streaming esports and video gaming. Having gained 3.2 million users per month in the first year of launch alone, twitch has

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Sport Sponsorship Trends 2021 – How has Covid affected the value of Sport Sponsorship?

To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.