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Sport Sponsorship News - presented by Sponsoo

Author: Kim Kaufmann

Jasmin Jüttner: “Now or never, this is a once in a lifetime opportunity”

Karate is olympic for the first and probably also for the last time at the Olympic Games in Tokyo, which have been postponed to 2021. The 26-year-old Karateka Jasmin Jüttner tells us about this special opportunity in her career - about her dream, discipline and a never-ending passion. Jasmin (26)

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Sponsoring in eSports: Why is the gaming market so interesting for sponsors?

You can see the concentration and tension in the faces of the players as they look excitedly at the monitors. In the stands, numerous fans cheer when their team has performed well. ESport is the competitive playing of video games. Digitalisation means that sports are no longer played only in

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Digital doping – buying followers and likes

In recent years there has been a lot of negative press about brands, celebrities, influencers and even politicians who wanted to polish up their social media accounts by buying followers and/or likes. Nowadays, so-called fake followers can be bought with just a few clicks.

What the coronavirus crisis means for sports clubs

The corona virus poses new challenges for society and does not stop at organized sports. Meetings in clubs and other sports and leisure facilities are currently not permitted. Associations are therefore considering alternatives and must take into account the general decree as well as official decrees. According to this, sport

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What the Corona Virus means for Olympic Athletes

The highly dynamic spread of coronavirus infections not only has an impact on the economy and society, but also on sports worldwide. We asked three different top athletes about the current situation and how the current crisis is affecting their lives.