Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues! However, there is no time to get upset
Tag: Sponsoring (Page 2 of 2)
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
When does Influencer Marketing end and where does covert advertising start? This question has been a hot topic in the industry for a a long time now. Even the state court in Celle dealt with that question, as they convicted the drug-store chain Rossmann, because they placed the Hastag #AD
Fans of the German juggernaut FC Bayern München in 2017 still flinch when they hear the phrases "Weinheim 1990" and "Vestenbergsgreuth 1994". On both nights in August, the dreams of another big cup run for the bavarian team were shattered abruptly. In 1990, Bayern travelled to their bush-league opponent FV
The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every
If you have been following this blog for a longer period of time, you might have noticed that the Sponsoo-Team likes to play a round or two of good old videogames. Maneuvering a hero through exciting adventures or beating a colleague in a heated FIFA-match is just too much of
After an exciting Super Bowl 50, in which the Denver Broncos won against the Carolina Panthers, the most popular sporting-event of the year is heading our way: Super Bowl 51. As of now, nobody knows which two teams will play each other on february 5th inside the humongous NRG-Stadium in
Hockey fans around the country were paying close attention to the EV Landshut last December. The club with a rich history was about to fall apart, but the visions embodied by the club were just enough to keep the sponsors aboard and save the club with their help. A very
2016 had a lot of exciting sporting-events to offer. Besides the major events like the European soccer championship and the Olympic Games in Rio de Janeiro, especially the European handball championship amazed the German sports-fans. Annual events like Super Bowl 50, the UEFA Champions League Final as well as the
