Classic sports like football, swimming or ice hockey are played and known around the whole world. Sports that are not truly featured in the mainstream media but still widely popular, like curling have a fairly big fanbase, even though they do not have big sponsorship deals. But have you ever
Month: November 2016
The English footballer Steven Gerrard has announced his retirement from professional sports last week. After 854 (!) official matches for club and country, "Stevie G" decided to hang his boots up. But what comes after that? What does a man do, who has spent his whole life playing on the
While the technological and narrative possibilities have exploded in the past years, the picture of the user of these mediums has stayed equally throughout the years: early 20s, single, male and not that active when it comes down to physical activity. While the prejudices about the age and the gender
