sponsoo_blog

Sport Sponsorship News - presented by Sponsoo

Tag: Sportsponsoring

Three niche sports you should know about

Niche sports, also extreme or unconventional sports, are those that exist outside of the mainstream and typically attract a smaller and more dedicated following. These sports can range from the dangerous to the bizarre, and often challenge participants in unique ways. Niche sports often appeal to people who are looking

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New Campaign Feature – How it works

Exciting news from Sponsoo: now you have the opportunity to create or apply for sponsorship campaigns! What does it mean: A sponsorship campaign is a briefing that is automatically displayed to the rights holders that best meet your requirements. These rights holders can then send the sponsors a sponsorship offer.

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What is the Future for Fan Tokens in Sport?

In the 21st century, the sports fan experience can only be completed with one thing, fan tokens. A type of utility token, fan tokens are created on a blockchain from a third party and allow fans to access a variety of membership perks like voting rights, rewards, or merchandise. This

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Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

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How Sports Can Unite and Be “Banned” from Russian TV

Sports events are an important part of sponsorship placements.  If you think of soccer, everybody has a picture in mind of a huge soccer stadium with the advertisement banners at the side of the soccer field.  But what if these banners showed political statements? In recent European soccer matches, pitch-side

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When the simulation becomes reality

Electronic sports, or esports for short, has developed into a huge market in recent years. Many people still think of esports as nerds who sit in their basement and just play all day long. millions of dollars in prize money. Esports players are top athletes who have to be both

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Helpful tips for working remotely

Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues!  However, there is no time to get upset

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Sports sponsorships are like dates – finding the perfect match

Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even

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Sportfreunde Lotte – Cinderella Story from the Countryside.

Fans of the German juggernaut FC Bayern München in 2017 still flinch when they hear the phrases "Weinheim 1990" and "Vestenbergsgreuth 1994".  On both nights in August, the dreams of another big cup run for the bavarian team were shattered abruptly. In 1990, Bayern travelled to their bush-league opponent FV

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In Game Advertising – Sponsoring within virtual worlds

If you have been following this blog for a longer period of time, you might have noticed that the Sponsoo-Team likes to play a round or two of good old videogames. Maneuvering a hero through exciting adventures or beating a colleague in a heated FIFA-match is just too much of

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