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Tag: Football

Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

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Between non-league football and the big money: historical and traditional football clubs in England and their fan-bases.

Football is coming home! Sheffield FC, the world’s first football club are on the way back home to their original football ground. Everything started here. Two teams, one with red caps, the other with blue ones played the simple game of soccer. Who would have thought in 1857, when the

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Sportfreunde Lotte – Cinderella Story from the Countryside.

Fans of the German juggernaut FC Bayern München in 2017 still flinch when they hear the phrases "Weinheim 1990" and "Vestenbergsgreuth 1994".  On both nights in August, the dreams of another big cup run for the bavarian team were shattered abruptly. In 1990, Bayern travelled to their bush-league opponent FV

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