sponsoo_blog

Sport Sponsorship News - presented by Sponsoo

Tag: Sport-Marketing (page 1 of 2)

Three niche sports you should know about

Niche sports, also extreme or unconventional sports, are those that exist outside of the mainstream and typically attract a smaller and more dedicated following. These sports can range from the dangerous to the bizarre, and often challenge participants in unique ways. Niche sports often appeal to people who are looking

... weiterlesen

New Campaign Feature – How it works

Exciting news from Sponsoo: now you have the opportunity to create or apply for sponsorship campaigns! What does it mean: A sponsorship campaign is a briefing that is automatically displayed to the rights holders that best meet your requirements. These rights holders can then send the sponsors a sponsorship offer.

... weiterlesen

Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

... weiterlesen

When the simulation becomes reality

Electronic sports, or esports for short, has developed into a huge market in recent years. Many people still think of esports as nerds who sit in their basement and just play all day long. millions of dollars in prize money. Esports players are top athletes who have to be both

... weiterlesen

Helpful tips for working remotely

Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues!  However, there is no time to get upset

... weiterlesen

The risks and benefits of working with high-profile athletes

The question remains: Whether and how can a sponsor terminate a sponsorship contract in the case of misconduct by an athlete? What modifications can be added to a contract in order to secure a brand's image and reputation?

The Top 5 Sport Sponsorship Trends in 2022

2022 is just two weeks old and by now, everyone seems to have posted their reviews about what has been achieved in the previous year. As fun as it is to reminisce about the past, as a future-oriented start-up we are more interested in what lies ahead.

Sports sponsorships are like dates – finding the perfect match

Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even

... weiterlesen

Everything you need to know about the new NIL rule that allows NCAA athletes to accept sponsorships

NCAA college athletes are now legally allowed to receive payments for their NIL deals (name, image and likeness) receiving compensation for their sponsorships, which they’ve long been barred from.

Sport Sponsorship Trends 2021 – How has Covid affected the value of Sport Sponsorship?

To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
« Older posts