When our founder Andreas Kitzing recently published a LinkedIn article about “Taking Parental Leave as a Startup CEO”, we all were positively surprised by the sheer volume of responses. Apparently, it’s still really unusual that people in leadership positions take parental leave, especially if they’re men. We used this occasion
To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
If you have been following this blog for a longer period of time, you might have noticed that the Sponsoo-Team likes to play a round or two of good old videogames. Maneuvering a hero through exciting adventures or beating a colleague in a heated FIFA-match is just too much of