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Sport Sponsorship News - presented by Sponsoo

Tag: Werbung

Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

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How Sports Can Unite and Be “Banned” from Russian TV

Sports events are an important part of sponsorship placements.  If you think of soccer, everybody has a picture in mind of a huge soccer stadium with the advertisement banners at the side of the soccer field.  But what if these banners showed political statements? In recent European soccer matches, pitch-side

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“Paid Partnership” – Instagram introduces a Branded Content Tool!

When does Influencer Marketing end and where does covert advertising start? This question has been a hot topic in the industry for a a long time now. Even the state court in Celle dealt with that question, as they convicted the drug-store chain Rossmann, because they placed the Hastag #AD

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In Game Advertising – Sponsoring within virtual worlds

If you have been following this blog for a longer period of time, you might have noticed that the Sponsoo-Team likes to play a round or two of good old videogames. Maneuvering a hero through exciting adventures or beating a colleague in a heated FIFA-match is just too much of

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