In the world of sports sponsorship, creating a meaningful connection with audiences is paramount to achieving long-term success. Emotion-driven branding has emerged as a powerful strategy that not only captures attention but also unlocks the true value of sport sponsorship. By leveraging the emotional appeal of sports, brands can forge
Tag: Sports
Sponsoo and Vereinsticket share the goal of preparing amateur sports clubs for the future. There are over 87.000 sports clubs with around 24 million club members in Germany alone. We want to offer these clubs platforms to present themselves and grow sustainably. What is Vereinsticket? Vereinsticket connects amateur sports clubs
Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right? But what if someone told you that those advertisements
Thinking back to the past, the huge talents in sports like Michael Jordan were discovered by the most popular brands and got the opportunity to be testimonials for them by getting their own sports sponsorship deals done and to be part of big sports campaigns with a lot of money
Are you following your favourite athlete on Social Media yet? Most of today’s big athletes are quite active on Social Media. They nowadays share their lives as athletes on Social Media. But other than that, they often share more private things including family and friends as well as their love
Social Media is an important part of digitalization and it seems that the present couldn’t be imagined without it. Social Media and its various platforms are an opportunity to share, to discuss and to connect. But have you thought about building your own Personal Brand with the help of Social
The question remains: Whether and how can a sponsor terminate a sponsorship contract in the case of misconduct by an athlete? What modifications can be added to a contract in order to secure a brand's image and reputation?
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
2016 had a lot of exciting sporting-events to offer. Besides the major events like the European soccer championship and the Olympic Games in Rio de Janeiro, especially the European handball championship amazed the German sports-fans. Annual events like Super Bowl 50, the UEFA Champions League Final as well as the
