In the world of sports sponsorship, creating a meaningful connection with audiences is paramount to achieving long-term success. Emotion-driven branding has emerged as a powerful strategy that not only captures attention but also unlocks the true value of sport sponsorship. By leveraging the emotional appeal of sports, brands can forge
Tag: Sponsoring (Page 1 of 2)
Niche sports, also extreme or unconventional sports, are those that exist outside of the mainstream and typically attract a smaller and more dedicated following. These sports can range from the dangerous to the bizarre, and often challenge participants in unique ways. Niche sports often appeal to people who are looking
Exciting news from Sponsoo: now you have the opportunity to create or apply for sponsorship campaigns! What does it mean: A sponsorship campaign is a briefing that is automatically displayed to the rights holders that best meet your requirements. These rights holders can then send the sponsors a sponsorship offer.
In the 21st century, the sports fan experience can only be completed with one thing, fan tokens. A type of utility token, fan tokens are created on a blockchain from a third party and allow fans to access a variety of membership perks like voting rights, rewards, or merchandise. This
Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right? But what if someone told you that those advertisements
Thinking back to the past, the huge talents in sports like Michael Jordan were discovered by the most popular brands and got the opportunity to be testimonials for them by getting their own sports sponsorship deals done and to be part of big sports campaigns with a lot of money
Are you following your favourite athlete on Social Media yet? Most of today’s big athletes are quite active on Social Media. They nowadays share their lives as athletes on Social Media. But other than that, they often share more private things including family and friends as well as their love
Social Media is an important part of digitalization and it seems that the present couldn’t be imagined without it. Social Media and its various platforms are an opportunity to share, to discuss and to connect. But have you thought about building your own Personal Brand with the help of Social
Sports events are an important part of sponsorship placements. If you think of soccer, everybody has a picture in mind of a huge soccer stadium with the advertisement banners at the side of the soccer field. But what if these banners showed political statements? In recent European soccer matches, pitch-side
Electronic sports, or esports for short, has developed into a huge market in recent years. Many people still think of esports as nerds who sit in their basement and just play all day long. millions of dollars in prize money. Esports players are top athletes who have to be both
