Sport Sponsorship News - presented by Sponsoo

Month: May 2020

Jasmin Jüttner: “Now or never, this is a once in a lifetime opportunity”

Karate is olympic for the first and probably also for the last time at the Olympic Games in Tokyo, which have been postponed to 2021. The 26-year-old Karateka Jasmin Jüttner tells us about this special opportunity in her career - about her dream, discipline and a never-ending passion. Jasmin (26)

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Sponsoring in eSports: Why is the gaming market so interesting for sponsors?

You can see the concentration and tension in the faces of the players as they look excitedly at the monitors. In the stands, numerous fans cheer when their team has performed well. ESport is the competitive playing of video games. Digitalisation means that sports are no longer played only in

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Digital doping – buying followers and likes

In recent years there has been a lot of negative press about brands, celebrities, influencers and even politicians who wanted to polish up their social media accounts by buying followers and/or likes. Nowadays, so-called fake followers can be bought with just a few clicks.