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Sport Sponsorship News - presented by Sponsoo

Category: Athletes

What is the Future for Fan Tokens in Sport?

In the 21st century, the sports fan experience can only be completed with one thing, fan tokens. A type of utility token, fan tokens are created on a blockchain from a third party and allow fans to access a variety of membership perks like voting rights, rewards, or merchandise. This

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Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

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What the New NIL Movement Brings for Future Sponsorship Possibilities

Thinking back to the past, the huge talents in sports like Michael Jordan were discovered by the most popular brands and got the opportunity to be testimonials for them by getting their own sports sponsorship deals done and to be part of big sports campaigns with a lot of money

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Top 10 Athlete Influencers on TikTok

Are you following your favourite athlete on Social Media yet?  Most of today’s big athletes are quite active on Social Media. They nowadays share their lives as athletes on Social Media. But other than that, they often share more private things including family and friends as well as their love

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#Quarantraining: The 5 most creative training alternatives

With the Corona virus restrictions, closed training facilities and the Olympic games postponed athletes had to adapt their training routines and find alternative ways to stay in shape. We show you the 5 most creative training alternatives!

Jasmin Jüttner: “Now or never, this is a once in a lifetime opportunity”

Karate is olympic for the first and probably also for the last time at the Olympic Games in Tokyo, which have been postponed to 2021. The 26-year-old Karateka Jasmin Jüttner tells us about this special opportunity in her career - about her dream, discipline and a never-ending passion. Jasmin (26)

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What the coronavirus crisis means for sports clubs

The corona virus poses new challenges for society and does not stop at organized sports. Meetings in clubs and other sports and leisure facilities are currently not permitted. Associations are therefore considering alternatives and must take into account the general decree as well as official decrees. According to this, sport

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What the Corona Virus means for Olympic Athletes

The highly dynamic spread of coronavirus infections not only has an impact on the economy and society, but also on sports worldwide. We asked three different top athletes about the current situation and how the current crisis is affecting their lives.

7 athletes to keep an eye on in 2017.

2016 had a lot of exciting sporting-events to offer. Besides the major events like the European soccer championship and the Olympic Games in Rio de Janeiro, especially the European handball championship amazed the German sports-fans. Annual events like Super Bowl 50, the UEFA Champions League Final as well as the

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