In the world of sports sponsorship, creating a meaningful connection with audiences is paramount to achieving long-term success. Emotion-driven branding has emerged as a powerful strategy that not only captures attention but also unlocks the true value of sport sponsorship. By leveraging the emotional appeal of sports, brands can forge
Tag: Marketing (Page 1 of 2)
Niche sports, also extreme or unconventional sports, are those that exist outside of the mainstream and typically attract a smaller and more dedicated following. These sports can range from the dangerous to the bizarre, and often challenge participants in unique ways. Niche sports often appeal to people who are looking
Exciting news from Sponsoo: now you have the opportunity to create or apply for sponsorship campaigns! What does it mean: A sponsorship campaign is a briefing that is automatically displayed to the rights holders that best meet your requirements. These rights holders can then send the sponsors a sponsorship offer.
Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right? But what if someone told you that those advertisements
Are you following your favourite athlete on Social Media yet? Most of today’s big athletes are quite active on Social Media. They nowadays share their lives as athletes on Social Media. But other than that, they often share more private things including family and friends as well as their love
Social Media is an important part of digitalization and it seems that the present couldn’t be imagined without it. Social Media and its various platforms are an opportunity to share, to discuss and to connect. But have you thought about building your own Personal Brand with the help of Social
Electronic sports, or esports for short, has developed into a huge market in recent years. Many people still think of esports as nerds who sit in their basement and just play all day long. millions of dollars in prize money. Esports players are top athletes who have to be both
The question remains: Whether and how can a sponsor terminate a sponsorship contract in the case of misconduct by an athlete? What modifications can be added to a contract in order to secure a brand's image and reputation?
2022 is just two weeks old and by now, everyone seems to have posted their reviews about what has been achieved in the previous year. As fun as it is to reminisce about the past, as a future-oriented start-up we are more interested in what lies ahead.
The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every
