sponsoo_blog

Sport Sponsorship News - presented by Sponsoo

Month: June 2022

What is the Future for Fan Tokens in Sport?

In the 21st century, the sports fan experience can only be completed with one thing, fan tokens. A type of utility token, fan tokens are created on a blockchain from a third party and allow fans to access a variety of membership perks like voting rights, rewards, or merchandise. This

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Virtual Perimeter Advertising – How Technology Can Help Sponsors Reach International Fans Differently

Imagine being based in Germany, watching a soccer match on TV and seeing the advertisements on the banners at the side of the field which are a huge thing regarding sport sponsorship in many sports and stadiums. So nothing new, right?  But what if someone told you that those advertisements

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What the New NIL Movement Brings for Future Sponsorship Possibilities

Thinking back to the past, the huge talents in sports like Michael Jordan were discovered by the most popular brands and got the opportunity to be testimonials for them by getting their own sports sponsorship deals done and to be part of big sports campaigns with a lot of money

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