Sport Sponsorship News - presented by Sponsoo

Month: February 2022

Super Bowl boosts crypto apps

The "Crypto Bowl” - even before the match started, the Super Bowl 2022 received a new nickname due to the advertising avalanche of cryptocurrency companies during the annual TV spectacle. Fueled by the rising demand in crypto - whether its nonfungible tokens (NFTs), meme tokens or the metaverse - the

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Sponsorship in female sports – Are you missing an opportunity?

The numbers of female sports sponsorships are shockingly low: Only about 0.4% of the yearly sponsorship deals goes towards female athletes. Equally low are broadcasting rates and media coverage, with female sports accounting for only 7% of the entire sports coverage. (Source: Women in Sport) With rising numbers in fans

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News from the RIP deal scammers

About half a year ago we wrote a blog article about so-called “currency exchange scammers” in sports. There it said: “The perpetrators appear as sponsors who want to book the most expensive sponsorship package without much negotiation. Often, they are foreign companies who are supposedly based in London. A meeting

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A brief history of sport sponsorships

Sponsorships are an important part of the sports world. The cooperation between companies and athletes or teams is a win-win strategy from which both sides can benefit. While sponsorship donations as a promotional strategy increase brand prestige and bring long-term economic benefits, athletes can derive material and financial benefits from

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Helpful tips for working remotely

Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues!  However, there is no time to get upset

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