Fans of the German juggernaut FC Bayern München in 2017 still flinch when they hear the phrases "Weinheim 1990" and "Vestenbergsgreuth 1994". On both nights in August, the dreams of another big cup run for the bavarian team were shattered abruptly. In 1990, Bayern travelled to their bush-league opponent FV
Month: February 2017
Some members of the Sponsoo-Team swarmed out and and to promote the sponsoring revolution that is Sponsoo! The main focus were two major fairs: The SPOBIS in Dusseldorf and the ISPO in Munich. The SPOBIS is Europe's biggest sports business congress and organized by the magazine SPONSORs every year. With
The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every
