After an exciting Super Bowl 50, in which the Denver Broncos won against the Carolina Panthers, the most popular sporting-event of the year is heading our way: Super Bowl 51.
As of now, nobody knows which two teams will play each other on february 5th inside the humongous NRG-Stadium in Houston, Texas.
But this is what we know.

The fans of both teams will spend the week at the “NFL Fan Experience Driven by Genesis” and watch the “Ford Pre-Game Show”. After that, they will shop their favorite merchandise inside of the “NFL Shop at the Super Bowl presented by Visa” before they are going to enjoy Lady Gaga’s performance during the “Pepsi Zero Sugar Halftime-Show”.

The biggest brands will also try to gain the customers attention by advertising as a part of the TV-broadcast. Approximately 112 Million US-citizens are going to watch the final of the season at home, in front of their TV. This immense reach has it’s price. Companies like GNC, Febreeze, Mr. Clean and Busch have to pay up tp 5 Million Dollars to present themselves within a timeframe of 30 seconds. The stops should be funny and stick to the viewers minds immediately.
But for most people, the discussion about the broadcast starts after the actual game. According to a study, more people between 18 and 30 are interested in the Super Bowl ads, than they are in who’s winning the Vince Lombardi Trophy.

The main topic of discussion is not which Quarterback threw for more yards or which Linebacker delivered the hardest hit to an opposing player. During the monday after the big game,  shows about the “Top-10 Super Bowl Ads” highlight the TV-schedule. Better yet,  the commercials are the most talked about topic during lunch breaks all over the United States. Everybody is talking about the often funny, sometimes serious, but always high-produced commercials. The results of such shows or talks prove common marketing-mechanisms. Children, cute animals, or cameos by famous persons almost always work best!

Bit if you are a German company interested in sponsoring an American Football team, you do not have to take a look overseas! The sports is becoming more and more popular within the boarders of Germany. Companies looking for a partnership can advertise on the sidelines of a Kieler Hurricanes games for just a four-figure sum. The hurricanes are playing in the highest division in Germany, the GFL. If your advertising budget is lower than that, you can still become an official supporter of the Hamburg Huskies. The Huskies are a GFL member as well!

If you are interested in a partnership with an American Football Squad, please contact us under  You can also search through our database. We would be more than happy to assist you in finding the perfect fit!