To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
Tag: Sport-Marketing (Page 2 of 2)
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
Hockey fans around the country were paying close attention to the EV Landshut last December. The club with a rich history was about to fall apart, but the visions embodied by the club were just enough to keep the sponsors aboard and save the club with their help. A very
