Thinking back to the past, the huge talents in sports like Michael Jordan were discovered by the most popular brands and got the opportunity to be testimonials for them by getting their own sports sponsorship deals done and to be part of big sports campaigns with a lot of money
Tag: Influencer Marketing
Are you following your favourite athlete on Social Media yet? Most of today’s big athletes are quite active on Social Media. They nowadays share their lives as athletes on Social Media. But other than that, they often share more private things including family and friends as well as their love
In recent years there has been a lot of negative press about brands, celebrities, influencers and even politicians who wanted to polish up their social media accounts by buying followers and/or likes. Nowadays, so-called fake followers can be bought with just a few clicks.
When does Influencer Marketing end and where does covert advertising start? This question has been a hot topic in the industry for a a long time now. Even the state court in Celle dealt with that question, as they convicted the drug-store chain Rossmann, because they placed the Hastag #AD
The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every
