To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
Corona affected each one of us in our work as well as in our personal life. Because of closures or complete lockdowns life centred upon people’s home resulting in changing behaviors regarding nearly all areas. One of the most impaired spheres of life is sporting activity.
Statista.com recently published a report on the global sports sponsorship market revealing the total amount of sports funding around the globe. More than just the amount itself, some inequalities are pointed out once more.
With the Corona virus restrictions, closed training facilities and the Olympic games postponed athletes had to adapt their training routines and find alternative ways to stay in shape. We show you the 5 most creative training alternatives!
Lately the online football manager ONLINELIGA.de has registered on Sponsoo. ONLINELIGA.de is an online football management simulation. Behind every team is a team manager, represented by a real person, who manages and trains his virtual team and takes tactical decisions. In the simulation, everything works exactly as in real-life football.
Karate is olympic for the first and probably also for the last time at the Olympic Games in Tokyo, which have been postponed to 2021. The 26-year-old Karateka Jasmin Jüttner tells us about this special opportunity in her career - about her dream, discipline and a never-ending passion. Jasmin (26)
You can see the concentration and tension in the faces of the players as they look excitedly at the monitors. In the stands, numerous fans cheer when their team has performed well. ESport is the competitive playing of video games. Digitalisation means that sports are no longer played only in
In recent years there has been a lot of negative press about brands, celebrities, influencers and even politicians who wanted to polish up their social media accounts by buying followers and/or likes. Nowadays, so-called fake followers can be bought with just a few clicks.
The corona virus poses new challenges for society and does not stop at organized sports. Meetings in clubs and other sports and leisure facilities are currently not permitted. Associations are therefore considering alternatives and must take into account the general decree as well as official decrees. According to this, sport