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Sport Sponsorship News - presented by Sponsoo

The Top 5 Sport Sponsorship Trends in 2022

2022 is just two weeks old and by now, everyone seems to have posted their reviews about what has been achieved in the previous year. As fun as it is to reminisce about the past, as a future-oriented start-up we are more interested in what lies ahead.

Sports sponsorships are like dates – finding the perfect match

Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even

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What it’s like to do an internship at Sponsoo

Doing an internship at a startup like Sponsoo means having a high degree of flexibility, be part of the office Olympics or even having an after-work beer with your colleagues. But it also means being an important part of the team, taking responsibility and making decisions. Our interns Frans, Lukas

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How an Athlete Can Grow Their Social Media Presence

Social media can be an important tool for many athletes. It helps them stay connected with their fans but there are even more important reasons than that. Maintaining an online presence has proven to be an excellent way for an athlete to earn extra money through sponsorships and commercial endorsements.

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What Baby Rabbits have to do with New Work

When our founder Andreas Kitzing recently published a LinkedIn article about “Taking Parental Leave as a Startup CEO”, we all were positively surprised by the sheer volume of responses. Apparently, it’s still really unusual that people in leadership positions take parental leave, especially if they’re men. We used this occasion

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Everything you need to know about the new NIL rule that allows NCAA athletes to accept sponsorships

NCAA college athletes are now legally allowed to receive payments for their NIL deals (name, image and likeness) receiving compensation for their sponsorships, which they’ve long been barred from.

Twitch taking over Live Sports Streaming

How the streaming platform is reshaping the way we watch live sports Initially founded by Justin Kan, twitch was created as a streaming platform, who made its name on streaming esports and video gaming. Having gained 3.2 million users per month in the first year of launch alone, twitch has

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Sport Sponsorship Trends 2021 – How has Covid affected the value of Sport Sponsorship?

To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.

The Ecosystem of Sport Sponsorship

Sport sponsorship is a very valuable tool for businesses and an important support for sport clubs, teams and athletes. As some may know, a dyadic relationship between sponsors and the sponsored athletes or clubs, where just money and rights are exchanged, is not enough. Sport sponsorship is an engagement platform.

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Digital Sport Sponsorship

How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to

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