Doing an internship at a startup like Sponsoo means having a high degree of flexibility, be part of the office Olympics or even having an after-work beer with your colleagues. But it also means being an important part of the team, taking responsibility and making decisions. Our interns Frans, Lukas
Social media can be an important tool for many athletes. It helps them stay connected with their fans but there are even more important reasons than that. Maintaining an online presence has proven to be an excellent way for an athlete to earn extra money through sponsorships and commercial endorsements.
When our founder Andreas Kitzing recently published a LinkedIn article about “Taking Parental Leave as a Startup CEO”, we all were positively surprised by the sheer volume of responses. Apparently, it’s still really unusual that people in leadership positions take parental leave, especially if they’re men. We used this occasion
NCAA college athletes are now legally allowed to receive payments for their NIL deals (name, image and likeness) receiving compensation for their sponsorships, which they’ve long been barred from.
How the streaming platform is reshaping the way we watch live sports Initially founded by Justin Kan, twitch was created as a streaming platform, who made its name on streaming esports and video gaming. Having gained 3.2 million users per month in the first year of launch alone, twitch has
To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
Corona affected each one of us in our work as well as in our personal life. Because of closures or complete lockdowns life centred upon people’s home resulting in changing behaviors regarding nearly all areas. One of the most impaired spheres of life is sporting activity.
Statista.com recently published a report on the global sports sponsorship market revealing the total amount of sports funding around the globe. More than just the amount itself, some inequalities are pointed out once more.
With the Corona virus restrictions, closed training facilities and the Olympic games postponed athletes had to adapt their training routines and find alternative ways to stay in shape. We show you the 5 most creative training alternatives!