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Sport Sponsorship News - presented by Sponsoo

Sports sponsoring is like dating – finding the perfect match

Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even

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What it’s like to do an internship at Sponsoo

Doing an internship at a startup like Sponsoo means having a high degree of flexibility, be part of the office Olympics or even having an after-work beer with your colleagues. But it also means being an important part of the team, taking responsibility and making decisions. Our interns Frans, Lukas

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How an Athlete Can Grow Their Social Media Presence

Social media can be an important tool for many athletes. It helps them stay connected with their fans but there are even more important reasons than that. Maintaining an online presence has proven to be an excellent way for an athlete to earn extra money through sponsorships and commercial endorsements.

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What Baby Rabbits have to do with New Work

When our founder Andreas Kitzing recently published a LinkedIn article about “Taking Parental Leave as a Startup CEO”, we all were positively surprised by the sheer volume of responses. Apparently, it’s still really unusual that people in leadership positions take parental leave, especially if they’re men. We used this occasion

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Everything you need to know about the new NIL rule that allows NCAA athletes to accept sponsorships

NCAA college athletes are now legally allowed to receive payments for their NIL deals (name, image and likeness) receiving compensation for their sponsorships, which they’ve long been barred from.

Twitch taking over Live Sports Streaming

How the streaming platform is reshaping the way we watch live sports Initially founded by Justin Kan, twitch was created as a streaming platform, who made its name on streaming esports and video gaming. Having gained 3.2 million users per month in the first year of launch alone, twitch has

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Sport Sponsorship Trends 2021 – How has Covid affected the value of Sport Sponsorship?

To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.

Digital Sport Sponsorship

How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to

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How Corona transformed people’s personal sporting behavior

Corona affected each one of us in our work as well as in our personal life. Because of closures or complete lockdowns life centred upon people’s home resulting in changing behaviors regarding nearly all areas. One of the most impaired spheres of life is sporting activity.

The global sports sponsorship market in numbers

Statista.com recently published a report on the global sports sponsorship market revealing the total amount of sports funding around the globe. More than just the amount itself, some inequalities are pointed out once more.
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