Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues! However, there is no time to get upset
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Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even
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To identify how the nature of partnerships has evolved and which trends arise from it, we have looked into Nielsen Sports Report - 2021 Global Marketing Trends, which has discovered some interesting key facts, in particular regarding brand activation and the acceleration of digital transformation across sport.
How does the Corona Virus impact sport sponsorship? Sport Sponsorship faces a drastic change. Cancelling sporting events and tournaments lead to a digital revolution in this sector. Experts predict that spectator experiences and feelings of an event will never be the same anymore. Sporting events and sport associations have to
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In recent years there has been a lot of negative press about brands, celebrities, influencers and even politicians who wanted to polish up their social media accounts by buying followers and/or likes. Nowadays, so-called fake followers can be bought with just a few clicks.
When does Influencer Marketing end and where does covert advertising start? This question has been a hot topic in the industry for a a long time now. Even the state court in Celle dealt with that question, as they convicted the drug-store chain Rossmann, because they placed the Hastag #AD
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The 21st century is the century of digital advertising. For decades, big companies were looking at traditional advertising boards or costly ads in magazines to bring their message across to the masses. But with the evolution of the "social web" and the resulting existence of Facebook, Instagram and Twitter, now every
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Hockey fans around the country were paying close attention to the EV Landshut last December. The club with a rich history was about to fall apart, but the visions embodied by the club were just enough to keep the sponsors aboard and save the club with their help. A very
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