Sport Sponsorship News - presented by Sponsoo

Author: Sponsoo (page 2 of 3)

Challenges and opportunities in working with amateur vs. professional athletes

Only three years ago Laura ran her first triathlon, this year she will be competing as a professional athlete for the first time. As a trainer she helps amateur athletes and aspiring professionals to achieve their goals. “I was a non-professional athlete myself until last year and I know how

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Sponsoo Experts (m/f/d) – Become your own boss!

“You’ve built a network in sports and you always wanted to work in the sports industry? Then the Sponsoo Expert Program is the perfect fit for you!”, says Sponsoo Pre Sales Manager Christian Alert.  The Sponsoo Expert Program offers you the opportunity to start your own sales business in the

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Super Bowl boosts crypto apps

The "Crypto Bowl” - even before the match started, the Super Bowl 2022 received a new nickname due to the advertising avalanche of cryptocurrency companies during the annual TV spectacle. Fueled by the rising demand in crypto - whether its nonfungible tokens (NFTs), meme tokens or the metaverse - the

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Sponsorship in female sports – Are you missing an opportunity?

The numbers of female sports sponsorships are shockingly low: Only about 0.4% of the yearly sponsorship deals goes towards female athletes. Equally low are broadcasting rates and media coverage, with female sports accounting for only 7% of the entire sports coverage. (Source: Women in Sport) With rising numbers in fans

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News from the RIP deal scammers

About half a year ago we wrote a blog article about so-called “currency exchange scammers” in sports. There it said: “The perpetrators appear as sponsors who want to book the most expensive sponsorship package without much negotiation. Often, they are foreign companies who are supposedly based in London. A meeting

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A brief history of sport sponsorships

Sponsorships are an important part of the sports world. The cooperation between companies and athletes or teams is a win-win strategy from which both sides can benefit. While sponsorship donations as a promotional strategy increase brand prestige and bring long-term economic benefits, athletes can derive material and financial benefits from

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Helpful tips for working remotely

Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues!  However, there is no time to get upset

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The risks and benefits of working with high-profile athletes

The question remains: Whether and how can a sponsor terminate a sponsorship contract in the case of misconduct by an athlete? What modifications can be added to a contract in order to secure a brand's image and reputation?

The Top 5 Sport Sponsorship Trends in 2022

2022 is just two weeks old and by now, everyone seems to have posted their reviews about what has been achieved in the previous year. As fun as it is to reminisce about the past, as a future-oriented start-up we are more interested in what lies ahead.

Sports sponsorships are like dates – finding the perfect match

Well-known and successful - these are attributes that most companies consider when selecting athletes for sponsorships. Far too often, the influencer is used purely as a tool for maximum reach, instead of focusing on inner values. The popularity drives the cost of the marketing kampagne - but are they even

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