Sports events are an important part of sponsorship placements. If you think of soccer, everybody has a picture in mind of a huge soccer stadium with the advertisement banners at the side of the soccer field. But what if these banners showed political statements? In recent European soccer matches, pitch-side
Page 2 of 8
Electronic sports, or esports for short, has developed into a huge market in recent years. Many people still think of esports as nerds who sit in their basement and just play all day long. millions of dollars in prize money. Esports players are top athletes who have to be both
Only three years ago Laura ran her first triathlon, this year she will be competing as a professional athlete for the first time. As a trainer she helps amateur athletes and aspiring professionals to achieve their goals. “I was a non-professional athlete myself until last year and I know how
“You’ve built a network in sports and you always wanted to work in the sports industry? Then the Sponsoo Expert Program is the perfect fit for you!”, says Sponsoo Pre Sales Manager Christian Alert. The Sponsoo Expert Program offers you the opportunity to start your own sales business in the
The "Crypto Bowl” - even before the match started, the Super Bowl 2022 received a new nickname due to the advertising avalanche of cryptocurrency companies during the annual TV spectacle. Fueled by the rising demand in crypto - whether its nonfungible tokens (NFTs), meme tokens or the metaverse - the
The numbers of female sports sponsorships are shockingly low: Only about 0.4% of the yearly sponsorship deals goes towards female athletes. Equally low are broadcasting rates and media coverage, with female sports accounting for only 7% of the entire sports coverage. (Source: Women in Sport) With rising numbers in fans
About half a year ago we wrote a blog article about so-called “currency exchange scammers” in sports. There it said: “The perpetrators appear as sponsors who want to book the most expensive sponsorship package without much negotiation. Often, they are foreign companies who are supposedly based in London. A meeting
Sponsorships are an important part of the sports world. The cooperation between companies and athletes or teams is a win-win strategy from which both sides can benefit. While sponsorship donations as a promotional strategy increase brand prestige and bring long-term economic benefits, athletes can derive material and financial benefits from
Since December last year, Team Sponsoo has gone back to working from home. As much as we all understand the severity of the Covid numbers and the necessity of working from home - we miss working in the office with our colleagues! However, there is no time to get upset
The question remains: Whether and how can a sponsor terminate a sponsorship contract in the case of misconduct by an athlete? What modifications can be added to a contract in order to secure a brand's image and reputation?
